In buying the luxury glove-maker, Georges Morand, the group is embarking on a new stage in its development, harnessing the French expertise of glove-making and developing the production of ever more technical gloves.
LIM Group dominates the world market in high-end, custom-made riding saddles, with its CWD and Devoucoux brands. As the guarantor of excellence in French saddlery, LIM Group has become an outstanding player in the competitive sports industry, as vouched for by the world’s best riders. No-one can rival its comprehensive mastery of the value chain, from the animal hide right through to placing the saddle on the horse’s back. In buying the luxury glove-maker, Georges Morand, the group is embarking on a new stage in its development, harnessing the French expertise of glove-making and developing the production of ever more technical gloves.
Excellence, expertise & innovation under its skin
“The leather industry is the beating heart of LIM Group. Our design/production/ distribution model enables us to integrate traditional know-how to meet the needs of our customers, who are looking for products enabling them to perform at the highest levels” says Laurent Duray, CEO of LIM Group.
“At Saint-Junien, the very cradle of the glove-making industry, this tradition dates back to the 11th century. Georges Morand masters all types of leather (lamb, kid, goat, cow, python) and all types of glove stitching. The techniques involved in producing a glove are very different to those of saddle making and other leather goods. But our brand is not a sleeping beauty. Technology is at the core of our workshops and military precision is as much our inspiration as haute couture. By coming together, we will protect this unique French expertise and ensure it can really develop in terms of innovation, performance and exportation,” explains Frédéric Morand, CEO of Georges Morand.
Focused on innovation & international development
By joining LIM Group, the glove-maker Georges Morand will benefit from its own developmental environment, enabling it to tackle globalisation head-on and turn it into an opportunity, thanks to the Group’s five distribution subsidiaries in New York, Los Angeles, London, Sarrebruck and Hong Kong.
“Leather, innovation and excellence to the extreme – it is, quite simply, our products’ reputation which unites us. Our technical and human resources are adapted to both small-scale and large-scale production. Both companies are proud holders of the Entreprise du Patrimoine Vivant (EPV) label, a distinction granted by the Minister for Industry and SMEs. The foundations of the Georges Morand brand will help us launch new activities and develop into new markets, heralding what can only be a successful future,” concludes Laurent Duray.
Objectives & resources
LIM Group already has lofty ambitions for its new foal. Achieving €5m turnover by 2021: consolidating its presence in public military contracts, strengthening the position of the glove-maker in the luxury sector, launching a sales site for on-line sales of the most technical styles of gloves. To do so, the Group will hire and train young people in the glove-making trade, as it already does for saddlery. It will address all its fashion and sporting customers more directly and will use its riding clientele to grow brand recognition for gloves and other high-end products.
Georges Morand key dates
1946 Georges Morand, son of a glove-maker, founds the company with his wife
1958 Start of collaboration with the French army
1980 René Morand takes over the company
1996 Development of a tactile pilot glove, unrivalled to this day
1998 New premises in Saint-Junien which are functional and adapted to new technologies
2008 Creation of the Czech subsidiary GMP for public contracts
2001 Acquisition of Ganteb’s for its textile expertise
2014 Indexed by NATO and patent awarded for Fast-Rope tactical gloves
LIM Group in short (figures at the end of September 2016)
– 3 brands: CWD, Devoucoux, Attractive Saddle
– €47.2m turnover, of which 61% is exports.
– 6% growth
– 3 production workshops, 2 tanneries, 1 training school, 1 R&D department, 1 printing works
– 502 employees, 85 sales representatives, employment contracts in 12 countries on 4 continents
– 77,180 square metres of leather and 11,509 saddles
Contact Laurent Duray, Président LIM Group