GT Concept was driven by the goal to revolutionise the world of saddlery, and was looking for support to develop its activity.
Based on its know-how, Maison Devoucoux is now supporting this vision of the future which it shares with GT Concept, by integrating it into its activities.

This opportunity to work together is highly significant for both brands, which will pool the best of their skills in the future, to offer sophisticated and innovative alternatives to traditional product ranges. The many innovation awards received by Max Granet, a designer by trade and the founder of the brand, are the result of a process of reflection, being attentive to riders and combining aestheticism, comfort and eco-design. As for Maison Devoucoux, its innovation in veg-tanning, the first-of-its-kind in the equestrian world, is renowned in this sector. It is a real opportunity for us to benefit from the talent and inventiveness of GT Concept’s creator to carry on our change endeavours.

In short, it is the merger of an innovative brand and an iconic saddler renowned for its know-how. A merger based on many shared values and future prospects. The attachment of both entities to the well-being of the horse and the comfort of the rider will enable them to work in close collaboration around common development objectives in the near future. Devoucoux will continue to support GT Concept customers in the field throughout their saddle’s life.

Maison Devoucoux will be present at EQUITALYON and looks forward to showcasing the promising prototypes resulting from the first synergies of this collaboration, which are very likely to be successful in the future.

Maison Devoucoux Contact
Sophie Champenois
s.champenois@devoucoux.com

GT Concept Contact
Max Granet
max.gtconcept@gmail.com